Supply Chain Security Would Reverse Rice Counterfeiting, Others in Nigeria
Supply Chain Security Would Reverse Rice Counterfeiting, Others in Nigeria
The inexorable rise in the numbers of food counterfeiting in Nigeria is alarming. I am so worry that this menace does linger on without measures to halting the increase. To be fair to regulatory agencies in the sector, let me put it straight that the level of sanity check to curbing the worrisome act is too slow. I mean far below the belt for a sane country.
I was perturbed at the sight of a distributor outlet somewhere in Ogun State last week, where smuggled inferior rice were unbagged and emptied into a branded premium sacks of 'MaMa Gold' rice. It is annoying that such heinous act was proudly process in the open publicly for hours right on the street in the broad daylight into the night. It was brought to my notice that water is also often spray in other lesser brand before finally sealing it, not understanding why.
Water is used to increase the weight of the rice among other lesser functions. This is a common practices in grain/cereal adulteration
Counterfeiting in Nigeria has become a norm as various hot spots that specializes in the act could be easily identify in the country.
Protecting consumers from counterfeiting is a pressing issue facing governments, citizens and the Nigerian industries. An increasingly complex supply chain of raw materials, intermediate products, ingredient, food service codes and more difficult-to-control sales channels, have contributed to the challenge on how to better secure the supply chain I must admit.
Countries, consumers and food industries are always the most affected while citizens and enterprises suffer most. Reputation, loyalty and dwindled market share are the most visible residual effects. Minimizing negative impacts of counterfeiting demand collaborative effort from all stakeholders
Increasing supply-chain security to arresting this out of hand menace depends on multiple anticounterfeiting technologies that enable identification, authentication, and traceability of food products by manufacturers, public awareness of packaging security like tamper features evident, bar code, hologram, forensic marker, etc, and commitment from consumers to face out threat to food quality.
Counterfeiting revolves around inability to differentiate "look alike" product. It thrives on the reality that products are indistinguishable from one another by consumers. Hence a supply chain security with a unique identification which allows end users to confirm package's identity, and provenance that is visible and readable throughout the lifespan of the packaging.
Introducing combination of different supply chain security to form a multilayer measures work best for product protection. For instance, by combining tamper-evident features, serialization, and track and trace protection, manufacturers can create several layers of security for their products
The possibility of track-and-trace technologies, such as radio-frequency identity (RFID), enable products to be tracked through the supply chain, providing traceability. Track and trace involves assigning each product with a unique identifying code during manufacturing, which remains with the product throughout the supply chain until consumption by the end user. RFID is a track and trace that ensure safety, track and combat product and other tricky challenges.
Counterfeiting continues to be on the rise in our clime. Festive periods are season these fraudsters perpetrate this act. Consumers must take more caution in ensuring that they get their product from reliable source while companies must do all to maintain good reputations and act to protect their revenues base, market share and brand loyalty. Also Consumer Protection Council, CPC, which is the demand side of regulation must design a rewarding and protective system for whistleblowers to encouraging Nigerians to speak up as counterfeiters live within the communities and carry out these crimes openly without any restraint.
The inexorable rise in the numbers of food counterfeiting in Nigeria is alarming. I am so worry that this menace does linger on without measures to halting the increase. To be fair to regulatory agencies in the sector, let me put it straight that the level of sanity check to curbing the worrisome act is too slow. I mean far below the belt for a sane country.
I was perturbed at the sight of a distributor outlet somewhere in Ogun State last week, where smuggled inferior rice were unbagged and emptied into a branded premium sacks of 'MaMa Gold' rice. It is annoying that such heinous act was proudly process in the open publicly for hours right on the street in the broad daylight into the night. It was brought to my notice that water is also often spray in other lesser brand before finally sealing it, not understanding why.
Water is used to increase the weight of the rice among other lesser functions. This is a common practices in grain/cereal adulteration
Counterfeiting in Nigeria has become a norm as various hot spots that specializes in the act could be easily identify in the country.
Protecting consumers from counterfeiting is a pressing issue facing governments, citizens and the Nigerian industries. An increasingly complex supply chain of raw materials, intermediate products, ingredient, food service codes and more difficult-to-control sales channels, have contributed to the challenge on how to better secure the supply chain I must admit.
Countries, consumers and food industries are always the most affected while citizens and enterprises suffer most. Reputation, loyalty and dwindled market share are the most visible residual effects. Minimizing negative impacts of counterfeiting demand collaborative effort from all stakeholders
Increasing supply-chain security to arresting this out of hand menace depends on multiple anticounterfeiting technologies that enable identification, authentication, and traceability of food products by manufacturers, public awareness of packaging security like tamper features evident, bar code, hologram, forensic marker, etc, and commitment from consumers to face out threat to food quality.
Counterfeiting revolves around inability to differentiate "look alike" product. It thrives on the reality that products are indistinguishable from one another by consumers. Hence a supply chain security with a unique identification which allows end users to confirm package's identity, and provenance that is visible and readable throughout the lifespan of the packaging.
Introducing combination of different supply chain security to form a multilayer measures work best for product protection. For instance, by combining tamper-evident features, serialization, and track and trace protection, manufacturers can create several layers of security for their products
The possibility of track-and-trace technologies, such as radio-frequency identity (RFID), enable products to be tracked through the supply chain, providing traceability. Track and trace involves assigning each product with a unique identifying code during manufacturing, which remains with the product throughout the supply chain until consumption by the end user. RFID is a track and trace that ensure safety, track and combat product and other tricky challenges.
Counterfeiting continues to be on the rise in our clime. Festive periods are season these fraudsters perpetrate this act. Consumers must take more caution in ensuring that they get their product from reliable source while companies must do all to maintain good reputations and act to protect their revenues base, market share and brand loyalty. Also Consumer Protection Council, CPC, which is the demand side of regulation must design a rewarding and protective system for whistleblowers to encouraging Nigerians to speak up as counterfeiters live within the communities and carry out these crimes openly without any restraint.
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